Storytelling Beyond Sports
Beyond sports, I enjoy using storytelling to connect with audiences through branding, marketing, documentary filmmaking, writing, and personal creative projects. This collection highlights the versatility of my work across a variety of industries and mediums.
Freelance Work
Chosen to Shine Mission Trip - Honduras
A documentary-style promotional video I filmed and edited through volunteer work in Honduras, featuring interviews and on-the-ground storytelling to highlight the mission team and their impact. A documentary-style promotional video I filmed and edited through volunteer work in Honduras, featuring interviews and on-the-ground storytelling to highlight the mission team and their impact.
Marketing & Branding
Using storytelling & my understanding of people to market a brand
At the University of Missouri, I worked with clients and teams to improve branding and marketing for brands and individuals. I conducted research, analyzed company data, identified market landscapes, and developed actionable campaigns to meet client goals, mostly centered around social media.
Led a five-person team through a research-driven marketing campaign, overseeing budget, client relations, & social strategy.
Headed an athlete self-branding & NIL pitch, focusing on social media planning & brand partnerships
Created characters & ad concepts for a Coolhaus Icecream campaign, including print, digital, & video deliverables.
Journalism & Writing
Audio: Ricky Horton KBIA/NPR Feature Story
Produced an audio interview with MLB broadcaster and former player Ricky Horton that aired on KBIA & was later published by NPR. The project strengthened my interviewing, audio editing, & reporting skills while giving me firsthand experience navigating media permissions & publication.
Click the image to listen to/read the full story
Profile Piece
Interviewed my high school Spanish teacher about her interesting excursions & experiences in Ecuador & wrote a piece about it.
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Mizzou Basketball Game Recap
Watched & reported on a Mizzou basketball game during my communications internship. Includes stats & gameplay, & was where I was first introduced to sports reporting.
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